SOCIAL MEDIA MARKETING IN BUSINESS PROMOTION
Social Media Marketing is the use of various social media platforms and websites to promote our product or service (business). Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Social Media platforms such as Facebook, Instagram, LinkedIn and Twitter. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
Platforms: Social networking websites allow individuals, businesses and other organizations to interact with one another…
Engagement: Engagement with the social web means that customers and stakeholders are active participants rather than…
Strategies: Social media can be a useful source of market information and a way to hear customer perspectives. Blogs,…
Campaigns: Small businesses also use social networking sites as a promotional technique. Businesses can follow…
