POPULAR WEB ANALYTICS PLATFORMS
Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate.
However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out. Spitfire is the fastest analytics tool for getting insights from your data. We’ve made it even faster and simpler.
Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website. Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.
Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).
It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements.
